Once your website is up, there are certain things that you need to get done in order to have the “bones” of the site ready for generating a productive presence online.
Google’s free website traffic analysis system (Google Analytics) that gives a huge volume of information about your site’s traffic, who comes there, how long they stay, where they go on the site. Do they perform any “goals” that you/we determine (like use a contact form or a quote form).
In short, if a web visitor does whatever you decide is the goal of your site, it can count as a “conversion”.
While the service is free, getting your website set up on GA is important, and having someone who’s extremely familiar with it is important to getting started.
Google Webmaster Tools
Google’s suite of tools that give visibility into your site “on the web” in terms of how many pages have been indexed by Google’s bot, has your sitemap been submitted and updated (answer had better be “yes”), are you taking advantage of any of the extra tools like structured data, cards etc?
Google Webmaster Tools is like a companion to Google Analytics, and ties in with it to help you get a fuller picture of what’s happening with your website.
Also if there are any error they’ll show up here (like missing page errors etc.)
We’re expert at setting up both of these tools.
We can even monitor them on a monthly basis for a subscription fee.
We can explain how it works – just drop us a line.