When a web user does a search on Google, the words that they have typed into the search box are called “Keywords”.
You have to decide what words you’d like your business to be found for.
When you’ve done that, we help focus your website’s various pages to be found when people type those keywords in Google.
Over time, as you start ranking for those words you begin getting found for them, and it becomes difficult to knock you off the search results.
You an also just market directly TO the people using those keywords by using Google Adwords.
Basically, you pay for having your site show up in people’s searches, even if you don’t naturally rank for them yet.
This way costs some money (and can be very expensive, depending on the popularity of the words you’re trying to rank for).
There are options, and we can discuss them with you to determine what you want to do.